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Transform your strategic work with the MACRO Leadership Model for Driving Innovation in your College or University.
Transform your strategic work with the MACRO Leadership Model for Driving Innovation in your College or University.
Discover the MACRO model—Match, Assign, Coach, Reflect, Ovations—a transformative framework for middle managers in higher education. Learn to align people and projects with institutional goals, foster team success, and build a culture of recognition. Packed with actionable strategies, this book empowers leaders to navigate challenges, drive impact, and lead with clarity and confidence.
When you hear the word MACRO you might think of a number of things. Maybe you think of a zoomed in view, as with a macro camera lens, providing a detailed view of things. You may think of a computer script that makes repetitive processes easier to execute. Or, you might think that macro is just the opposite of micro, big rather than small.
In all three senses, you have the gist of the word as I use it in the MACRO Leadership book. MACRO Leadership is a model that lets you see your highest priority work more clearly. It is a simple set of instructions you can follow, AND it is the opposite of damaging micromanagement.
Discover how to prioritize your innovation work, Match the right people to the right projects, Assign projects effectively to your people, Coach them through the good and bad times, Reflect on performance and learning, and give Ovations for the work that your teams do.
Embracing MACRO Leadership principles can enhance your ability to drive innovation, better serve students, and develop your team effectively.
MACRO Leadership is a model that emphasizes accomplishing the big, important things in your institution.
Please reach me at michael@engagedbydesign.com to explore questions related to how Engaged By Design and MACRO Leadership can help you in your innovation work.
MACRO Leadership presents a model for strategic innovation leadership in the higher education setting. It is especially written for those leading in the middle of the institution, where you lead up, down and across the organization. You make the strategic plan of the college come to life with your teams. In these pages you will learn how to prioritize your work with your team, how to MATCH the right people to the right projects, how to ASSIGN projects effectively, how to COACH your people to success, how to REFLECT for learning and performance improvement, and how to give standing OVATIONS to your people. MACRO is the acronym that helps you to remember the importance of each of these leadership activities.
Hello! I'm Dr. Michael Cottam. I have led innovation in higher education since 1999 as a faculty member, instructional designer, department director, dean, and associate provost.
MACRO Leadership distills lessons I have learned while guiding strategic initiatives across several institutions, including community colleges, regional public universities, and private universities, from West to East across the US.
MACRO Leadership is available now in paperback format on Amazon, and the ebook format is available for preorder.
MACRO Leadership is written by the founding partner of Engaged By Design LLC, Michael Cottam. As MACRO Leadership is central to the business ideals of Engaged By Design, you can find the most updated book information on engagedbydesign.com
You can send me a message or ask me a general question using this form.
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